Effective Sales and Marketing Management
About This Course
By the end of this course, learners should be able to:
• Understand the fundamentals of marketing strategies & matrix
• Identify new marketing imperatives – intelligence, interfaces & integration
• Identify organisation’s opportunities for competitive advantage and determine the marketing mix in a manufacturing organisation context
• Recognise opportunities that can be converted into potential sales leads
• Evaluate opportunities to determine alignment to organisational growth strategy
• Determine effective marketing plan for workplace safety and health regulations
• Develop effective sales communication skills and a positive selling attitude
What You'll Learn
Unit 1: The Fundamental of Marketing Management
Unit 2: Develop Effective Sales and Marketing Plans
Unit 3:Selling for Organization's Competitive Advantages
Entry Requirements
• Have at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• Have basic computer literacy skills
• No prior working experience or industry experience required.
IAA will counsel and advise applicants who did not meet the entry requirements. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.