Practical Integrated Digital Marketing
Training Provider: EMARSITY PTE. LTD.
Course Reference: TGS-2019504733
S$650
Original: S$1,300
Save S$650
About This Course
This course aims to equip traditional marketers with digital skills so they will be able to launch online campaigns for their organizations. It will cover the key platforms for digital marketing and the best practices from planning to configuring of the digital campaigns.
The curriculum will be a mix of theory followed by intensive hands-on practical sessions. Learners will be taught to contextualize the learning to their organization objectives.
At the end of the course, learners will have the confidence to plan and implement appropriate digital campaigns based on organization objectives.
What You'll Learn
There will be a total of 8 learning units covered in this course. These will be described in details in the course proposal.
LU 1: Different marketing channel options
LU 2: Marketing activities to address intended objectives and target customer
LU 3: Develop a marketing plan for specific channels
LU 4: Marketing activities and campaigns in alignment with an overall marketing plan
LU 5: Gather relevant content to reinforce the organisation's competitive advantage, key messages and brand
LU 6: Timely release and maintenance of marketing content and activities on specific channels
LU 7: Effectiveness of marketing campaigns through a specific channel
LU 8: Factors that optimise marketing effectiveness
LU 1: Different marketing channel options
LU 2: Marketing activities to address intended objectives and target customer
LU 3: Develop a marketing plan for specific channels
LU 4: Marketing activities and campaigns in alignment with an overall marketing plan
LU 5: Gather relevant content to reinforce the organisation's competitive advantage, key messages and brand
LU 6: Timely release and maintenance of marketing content and activities on specific channels
LU 7: Effectiveness of marketing campaigns through a specific channel
LU 8: Factors that optimise marketing effectiveness
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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