Marketing Strategy in a Digital World (Classroom& Asynchronous)
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2020503158
S$1,575
Original: S$5,250
Save S$3,675
About This Course
This course allows participants to learn about:
- Trends and strategic frameworks in Digital Marketing
- Marketing Analytics: How to draw insights and make strategic decisions.
- How to engage and maintain customer loyalty and advocacy through social media marketing.
- How to deliver cost-effective service excellence (CESE) and manage customer loyalty.
- Frameworks to understand their brand's equity and how to generate future cash flow and sustain long-term profitability.
- How to achieve Brand Leadership in their respective product/market space while strengthening their customer intimacy.
What You'll Learn
Framed in an Asian context, this programme is designed to help senior marketers and general managers with marketing responsibilities such as navigating the complexities of marketing and developing innovative and integrated strategies to grow their business.
Entry Requirements
Managerial-level and above, with at least 5 years of work experience
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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