Learn & Apply - Digital Marketing (Synchronous & Asynchronous e-learning)
About This Course
At the end of this “Learn & Apply – Digital Marketing” Course, learners will attain the knowledge and abilities to:
LO1. Able to explain the key concepts of digital marketing and digital marketing channels.
LO2. Able to adhere to the data privacy regulations and law of Singapore.
LO3. Able to explain the parts of a digital marketing plan.
LO4. Able to track Search Engine Optimisation (SEO) keyword discoveries.
LO5. Able to monitor SEO performance of the business/company website.
LO6. Able to monitor performance progress of Pay-per-click (PPC) bids.
LO7. Able to employ web analytics to monitor performance progress of Search Engine Marketing (SEM).
LO8. Able to run content audits to determine the best type of content to be used.
LO9. Able to track performance of content marketing campaigns.
LO10. Able to conduct a social media audit to improve social presence.
LO11. Able to update information to the company's contact database.
LO12. Able to track the performance of an email campaign.
LO13. Able to create a digital marketing plan for the organisation/company.
What You'll Learn
Carry out digital marketing campaign activities and monitor digital marketing channels’ performance.
The course is designed to drive positive workplace outcome and therefore has at least a Kirkpatrick Level 3 outcome. To achieve this, the course incorporates a project-based approach where learners will apply what they have learned, to an actual Digital Marketing project at the workplace to achieve specific performance outcome. Learners will be guided through a step-by-step learning and application process throughout the course duration by our trainer.
Entry Requirements
1. Though this course is designed for a Skills Framework Level 2 Technical Skills Competency, it targets learners at operational, supervisory and managerial level. The minimum entry requirements are:
a. Age: Minimum 18 years old
b. GCE 'N' Level Credit (at least C6) in English or Workplace Literacy and Numeracy (WPLN) score: Level 3 for Reading, Speaking, Listening, Writing and Numeracy
c. With at least a post-secondary education , or its equivalent.
d. At least 1 year of working experience
e. Since this course is a workplace project-based course, both the organisations and staff attending this course must agree to carry out a real and authentic Digital Marketing project implementation at their workplace.