Marketing Strategy in a Digital World (Synchronous e-learning)
About This Course
Framed in an Asian context, this programme is designed to help senior marketers and general managers with marketing responsibilities such as navigating the complexities of marketing and developing innovative and integrated strategies to grow their business.
This course allows participants to learn about:
- Trends and strategic frameworks in Digital Marketing
- Marketing Analytics: How to draw insights and make strategic decisions.
- How to engage and maintain customer localty and advocacy through social media marketing.
- How to deliver cost-effective service excellence (CESE) and manage customer loyalty.
- Frameworks to understand their brand's equity and how to generate future cash flow and sustain long-term profitability.
- How to achieve Brand Leadership in their respective product/market space while strenghtening their customer intimacy.
What You'll Learn
This course allows participants to learn about:
- Trends and strategic frameworks in Digital Marketing
- Marketing Analytics: How to draw insights and make strategic decisions.
- How to engage and maintain customer localty and advocacy through social media marketing.
- How to deliver cost-effective service excellence (CESE) and manage customer loyalty.
- Frameworks to understand their brand's equity and how to generate future cash flow and sustain long-term profitability.
- How to achieve Brand Leadership in their respective product/market space while strenghtening their customer intimacy.
Entry Requirements
Managerial-level and above, with at least 5 years of work experience