Search Engine Optimization (SEO) Basic Techniques
About This Course
- Learn how to Rank your Website on Google Page 1 for FREE: Leverage SEO best practices to bring your search visibility up to page 1 of Google organically by optimising your website's content, structure, and user experience
- Identify Keywords with High Search Volume and Conversion Talent: Get hands-on experience performing keyword research to identify highly relevant and popular keywords that can bring great amounts of quality traffic to your website for conversion
- Gain Insights and Tips to Accelerate Results: Learn from proven digital marketing experts who have ranked numerous Singapore websites on Google Page 1
- Maximise Campaign Performance with Free Third Party Tools: Analyse the performance of your website using free third party tools like Ubersuggest and Semrush and make informed decisions for website optimisation
What You'll Learn
- Keyword Research: Conduct keyword research to identify relevant & high-ranking keywords
- On-Page Optimisation: Learn strategies to optimise website element (e.g. titles, headings, eta descriptions)
- Off-Page Optimisation: Discover off-page optimisation techniques (e.g. link building)
- SEO Analytics: Gain proficiency in using analytics tools to track and analyse website performance
Entry Requirements
Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have a basic understanding of the camera functions of the mobile phone and
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.