Data Analytics: Harnessing Data for Quality Service Delivery, Value Enhancement & Outcomes
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022014610
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day workshop, participants will be able to:
- Recognise the need to focus on service excellence and value
- Recognise data analytics as a critical tool to boost service delivery and to enhance value
- Understand key service-related analytical frameworks in the field of customer service, value, satisfaction and loyalty
- Gain knowledge of collecting, analysing and interpreting customer and marketing metrics
- Translate customer and marketing data into insights to achieve better marketplace outcomes
- Articulate the analysis results for management communication
What You'll Learn
As products and services becoming increasingly homogeneous, companies seek to outdo their competitors by focusing on service excellence and value. However, service and value related decisions cannot be made by relying on prior experience and gut feel. Managers must harness data within relevant frameworks to make better decisions.
This workshop will equip participants with the knowledge and skills needed to transform data into useful insights for quality service delivery, improve customers’ perceived value, and advance business outcomes. Participants will also be exposed to relevant frameworks to support the development of better strategies through data analysis.
- Basic Introductions to Data
- Foundations of Data Analytics
- Service quality insights
- Value insights
- Loyalty insights
This workshop will equip participants with the knowledge and skills needed to transform data into useful insights for quality service delivery, improve customers’ perceived value, and advance business outcomes. Participants will also be exposed to relevant frameworks to support the development of better strategies through data analysis.
- Basic Introductions to Data
- Foundations of Data Analytics
- Service quality insights
- Value insights
- Loyalty insights
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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