Modular Certificate in Digital Marketing

Training Provider: Republic Polytechnic
Course Reference: TGS-2022014832
S$5,094

About This Course

This certificate consists of the following modules:

1. Consumer Behaviour
2. Branding, Advertising and Promotion
3. Digital Marketing

What You'll Learn

The proliferation of smart devices has increasingly enabled consumers to live their lives in a digital world. To stay ahead in this digital era, it is vital for marketers to examine the fundamentals of brand building and management, understand consumer’s psychology in their purchasing process and deliver meaningful marketing and brand messages through relevant digital and social media channels.

With the Modular Certificate in Digital Marketing, students learn how to effectively develop digital marketing and branding strategies through the understanding of consumer decision making process and strategic brand management.

Entry Requirements

Applicants should possess a relevant local polytechnic diploma or degree in any discipline. For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.

Course Details

Duration 180 hours
Language English
Training Commitment Part Time
Total Enrolled 268 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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