WSQ Advanced Search Engine Optimisation (SEO)
About This Course
By the end of the class, participants will:
• Be able to conduct advanced keyword research and build a comprehensive keyword and content plan for a long term SEO strategy.
• Be able to perform advanced competitor analysis and derive benchmark key performance indicators to dominate the competition.
• Be able to conduct a complete SEO audit on a live website and provide recommendations for organic search ranking improvements
• Be able to implement advanced on-page and off-page SEO techniques to achieve specific business objectives.
• Be able to manage SEO projects in-house or through an external marketing agency and better communicate with key stakeholders.
What You'll Learn
Participants will be required to either demonstrate fundamental knowledge on how search engines work through this diagnostic quiz, or have completed the WSQ Search Engine Optimization course before signing up for this advanced course.
Each phase of the 4-step SEO process (Keyword Research, On-Page SEO, Off-Page SEO, SEO Analytics) covered in the fundamental WSQ Search Engine Optimization Course will be reinforced and covered in more detail in this advanced course.
Set in a real world setting with live case studies shared by participants, successful and unsuccessful case studies shared by a subject matter expert, and in-class sessions of practical implementation of SEO strategies, participants will take away practitioner-level SEO skills and confidence by the end of the course.
Entry Requirements
Minimum age, 18 with basic ICT knowledge such as browsing the web, opening folders and documents, and basic navigation of software interface. Proficient in spoken English with at least a N-level or O-level certificate or equivalent.
- Years of working experience: 1
- Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
- Motivated learners
- Able to interact with fellow peers
- Proficient in spoken English with at least a N-level or O-level certificate or equivalent