Proving Digital Marketing ROI (Synchronous e-learning)
About This Course
1. Analyse principles of performance metrics and ROI
2. Assess appropriateness of measurement tools
3. Define and calculate performance metrics
4. Prepare performance reports for analytics
5. Compute marketing ROI
6. Analyse marketing ROI reports
7. Put up marketing ROI case
8. Optimise marketing effectiveness to achieve better result
What You'll Learn
Entry Requirements
• 21 years and above.
• Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
• Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
• Minimum 1 year of working experience.