Maximise Digital Marketing Impact with Content Strategies
About This Course
- Understand the different types of content available from videos to podcasts, infographics, articles and more.
- Learn best practices and optimal workflows to create original content on a consistent basis.
- Understand best practices when it comes to publishing and sharing different types of content.
- Learn how to incorporate AI tools such as ChatGPT and Bing Image Creator to create text articles and images
- Know how to develop, implement and manage a new content strategy from scratch or improve existing strategy.
- Understand AI capabilities, limitations and guidelines for effective content strategy execution
What You'll Learn
- Content Calendar Planning Expertise: Develop expertise in planning and organising content calendars
- Content Conceptualisation, Creation & Publishing: Conceptualise and create engaging content across different formats, such as videos, infographics, & social media posts
- Knowledge of Legal Compliance & Requirements: Gain knowledge of legal compliance related to content
- Content Performance Analysis & Improvement: Analyse content performance using relevant metrics & analytics tools
Entry Requirements
• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE "N", "O" or "A" Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59