(SCTP) WSQ Diploma in InfoComm Technology (Sales & Marketing) (Classroom & Async e-learning)
About This Course
Upon completion of this programme, trainees should be able to:
● Develop and design WordPress websites with proficiency, implementing effective website structures and applying appropriate SEO techniques to drive website traffic.
● Create and manage high-quality digital content, leveraging different content formats, such as images, videos, and audio, to effectively communicate with their audience and drive engagement.
● Produce compelling copywriting and content writing that effectively communicates the message, resonates with the target audience, and converts leads into customers.
● Design and execute Google Ads campaigns with precision, using relevant keywords, bidding strategies, and ad formats to optimise ad performance and maximise return on investment (ROI).
● Utilise Facebook and Instagram marketing tools to create targeted ad campaigns, reach the intended audience, and measure ad effectiveness.
● Optimise website and landing page conversion rates by leveraging various techniques, such as A/B testing and data analytics, to improve user engagement, conversions, and overall website performance.
What You'll Learn
1. WordPress Website Creation has 4 learning units. It covers website building, website creation, website security, including backup and maintenance, and website documentation.
2. Digital Content Creation has 6 learning units that allow trainees to develop the knowledge and skills required to manage the creation and distribution of digital content effectively.
3. Copywriting and Content Writing are two essential components of digital marketing. It comprises six learning units to equip trainees with the essential skills to create compelling copy and engaging content for digital marketing campaigns.
4. Google Ads has 3 learning units that allow trainees to learn progressively to develop a Google Ads advertisement campaign from the planning phase to the evaluation and optimisation phase. It includes the fundamental concepts of Google Ads, setup and implementation, and measurement and optimisation.
5. Facebook and Instagram Marketing aims to enhance the trainees’ abilities to master the principles and strategies of Facebook and Instagram marketing to create targeted and engaging campaigns that reach the right audience and drive measurable results.
6. Website & Landing Page Conversion Optimisation has 7 learning units. It covers the concept of conversion rate optimisation (CRO) and user experience design, including consumer psychology and Heuristic analysis.
7. The Capstone Project (Digital Marketing Campaign) is designed to provide trainees with hands-on experience in developing, executing, and evaluating digital marketing campaigns. It has 7 learning units that trainees will work closely with a mentor learning how to use various digital marketin
Entry Requirements
● WPLN Level 6
● WSQ Advanced Certificate in Digital Marketing; OR
● Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
● Candidates with other qualifications will be considered on a case-by-case basis