Leveraging Generative AI for Digital Marketing
About This Course
By the end of the course, participants will be able to:
- Evaluate how emerging market trends and technologies in generative AI will impact their organisation's marketing strategy
- Identify critical customers and assess market potential
- Identify key market demand generation strategies in their SMEs, that can be enhanced through AI
- Evaluate how the use of AI in related industries will impact demand for organisation's products and services
- Assess and identify generative AI technology, digital capabilities and trends that can impact marketing strategy
- Develop an AI-driven digital marketing strategy based on market trends that streamlines and enhances the organisations products and services
- Lead the communication of a customized AI-powered digital marketing strategy to internal stakeholders
- Leverage AI-driven analysis of marketing campaign performance and demand to prioritise product mix and service offerings
- Align product roadmap planning across different products and channels to build and engage customers
What You'll Learn
Participants will come away with the know-how to leverage AI tools to analyse and improve marketing performance. They will also gain an understanding of how to use those tools to direct business decisions in terms of product mix and service offerings.
Entry Requirements
Assumed Skills and Knowledge
- Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 5
- Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 5
- Have some workplace experience in marketing
- Possess basic information and communication technology (ICT) skills