Mastering AI-Driven Social Media Marketing: Applying Generative AI for Marketing Success
About This Course
Many of the digital marketers and traditional marketers are not aware of the tools and jargons of the digital marketing that is required to execute a Social Media Marketing (SMM) campaign. Despite the exponential skills needed in the industry, such skills are not formally taught in any of the local schools. Most of the practitioners either pick up the skill on the job or via online courses. Thus, this course will address the following performance gaps.
What You'll Learn
LU2: Constructing a Social Media Strategy
LU3: Developing a Social Media Plan
LU4: Crafting a Social Media Ad Campaign
LU5: Optimizing and Measuring Success
Entry Requirements
Minimum GCE ‘ O’ Level English D7 or Workplace Literacy at WPL Level 5 or above (any 2 from the 4 WPL SOAs); and Workplace Numeracy at WPN Level 5 or above.
Min 1 year experience in the proposed job roles or 1 year relevant working experience related industries.
Learners who do not qualify in terms of education, literacy and/or numeracy but have at least 1 year of working experience in any industry will be admitted on a case-by-case basis, subject to approval by Bells Management Representative (MR).