NE 204: Entrepreneurial Marketing in the Digital Era: Customer Experience (Synchronous E-learning)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2024042448
S$630
Original: S$2,100
Save S$1,470
About This Course
1. Overview of Digital Marketing and Customers, Company and Competitors (3C) Framework in Action;
2. Content Marketing;
3. Organic Search Marketing and Search Engine Optimisation (SEO);
4. Digital Marketing in Business to Business (B2B) and Business to Consumer (B2C) Environments;
5. Psychology of Customer Experience in Digital Marketing;
6. Overview of Various Digital Platforms (Facebook, LinkedIn, Instagram, TikTok)
What You'll Learn
This course aims to equip participants with a toolkit of digital marketing practices to acquire and retain profitable customers. Digital Marketing has become a support mechanism for entrepreneurs to use in developing and strengthening their relationship with customers. This 2-day programme introduces various entrepreneurial marketing strategies and campaigns to bring customers a unique experience through their innovative products or exemplary customer services.
Entry Requirements
Diploma
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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