SCTP: RISE 2.0 Digital Marketing & E-commerce Accelerator Module 2: Digital Specialisations (Sync and Async E-learning)
Training Provider: THE BOSTON CONSULTING GROUP SINGAPORE PTE. LTD.
Course Reference: TGS-2024049408
S$1,590
Original: S$5,300
Save S$3,710
About This Course
In this module, you will:
- Build on what you have learned and applied in module 1, going more in-depth into areas such as paid social media marketing, paid search marketing and e-commerce.
- Practice and apply those skills via realistic digital marketing simulations and by setting up your own online e-commerce store.
What You'll Learn
- Learn how to leverage on advanced digital marketing channels and strategies such as paid social, paid search, email marketing and personalization to reach new customer segments and maximize lead conversion
- Learn the fundamentals of e-commerce, market trends, and insights through case studies
- Create an effective digital presence for a business to drive e-commerce sales
- Apply paid social media and paid search strategies through realistic digital marketing simulations
- Understand and apply Generative AI tools and techniques for effective content creation in marketing
- Apply pricing and promotion strategies
About RISE
RISE which stands for Rapid & Immersive Skill Enhancement, is designed to enhance employability by building high-demand business and digital skills. Created by BCG U, RISE leverages BCG’s industry experts who are at the top of their fields. Whether you are at the intermediate stages of your career or an experienced veteran looking to gain competency in relevant digital skills, this program is designed to supercharge your employability through impactful learning and real work experience
- Learn the fundamentals of e-commerce, market trends, and insights through case studies
- Create an effective digital presence for a business to drive e-commerce sales
- Apply paid social media and paid search strategies through realistic digital marketing simulations
- Understand and apply Generative AI tools and techniques for effective content creation in marketing
- Apply pricing and promotion strategies
About RISE
RISE which stands for Rapid & Immersive Skill Enhancement, is designed to enhance employability by building high-demand business and digital skills. Created by BCG U, RISE leverages BCG’s industry experts who are at the top of their fields. Whether you are at the intermediate stages of your career or an experienced veteran looking to gain competency in relevant digital skills, this program is designed to supercharge your employability through impactful learning and real work experience
Entry Requirements
•Open to SC, PR and LTVP+
•Minimum Diploma and above or 10 years working experience
•Minimum 21 years of age and above
•Basic computer literacy in operating a computer and browsing the internet
•Has not enrolled in the same RISE specialisation previously
Course Details
Back to All Courses
Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
More Courses from THE BOSTON CONSULTING GROUP SINGAPORE PTE. LTD.
LO1: Identify relevant data sources and use programming tools to perform data collection
LO2: Perfo...
LO1: Apply common pattern recognition methods and assess their performance
LO2: Design and train de...
LO1: Review emerging disruptive technology and trends
LO2: Assess how emerging technologies would ...