SCTP: RISE 2.0 Digital Marketing & E-commerce Accelerator Module 1: Business and Digital Essentials (Sync and Async E-learning)
Training Provider: THE BOSTON CONSULTING GROUP SINGAPORE PTE. LTD.
Course Reference: TGS-2024049666
S$2,160
Original: S$7,200
Save S$5,040
About This Course
In this module, you will:
- Develop business and digital skills through structured problem-solving case studies and digital use cases
- Understand the current digital & technology landscape and how it can impact business outcomes
- Be introduced to digital marketing channels and concepts
- Work on diagnosing social and SEO aspects for a real-life digital marketing case
What You'll Learn
- Develop a business and digital-orientated mindset and skillset through structured problem solving, digital use cases, and how to build a business case directly from BCG’s own toolkits
- Understand the current digital & technology landscape (AI, Blockchain, Big Data, etc) and how it impacts business outcomes
- Learn how to leverage on fundamental organic digital channels – social media and search engine optimization (SEO), to reach new customer segments and drive engagement
- Apply digital marketing strategies in social media and SEO to diagnose and present solutions to drive digital traffic for a brand
About RISE
RISE which stands for Rapid & Immersive Skill Enhancement, is designed to enhance employability by building high-demand business and digital skills. Created by BCG U, RISE leverages BCG’s industry experts who are at the top of their fields. Whether you are at the intermediate stages of your career or an experienced veteran looking to gain competency in relevant digital skills, this program is designed to supercharge your employability through impactful learning and real work experience.
- Understand the current digital & technology landscape (AI, Blockchain, Big Data, etc) and how it impacts business outcomes
- Learn how to leverage on fundamental organic digital channels – social media and search engine optimization (SEO), to reach new customer segments and drive engagement
- Apply digital marketing strategies in social media and SEO to diagnose and present solutions to drive digital traffic for a brand
About RISE
RISE which stands for Rapid & Immersive Skill Enhancement, is designed to enhance employability by building high-demand business and digital skills. Created by BCG U, RISE leverages BCG’s industry experts who are at the top of their fields. Whether you are at the intermediate stages of your career or an experienced veteran looking to gain competency in relevant digital skills, this program is designed to supercharge your employability through impactful learning and real work experience.
Entry Requirements
• Open to SC, PR and LTVP+
• Minimum Diploma and above or 10 years working experience
• Minimum 21 years of age and above
• Basic computer literacy in operating a computer and browsing the internet
• Has not enrolled in the same RISE specialisation previously
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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