Marketing in the Digital Age (Classroom & Synchronous e-Learning)

About This Course

Marketing in the Digital Age is a real challenge. Technology is evolving at such a rapid pace that marketers now more than ever must understand the evolution of marketing that technology is driving. Technology in itself is democratizing the brand and putting control in the hands of consumers. This course will provide students with deep insights into this shift, help them become more relevant real world marketing practitioners and at the same time, help them understand how to operationalize this in their organizations.

In summary, learners will learn new ways to perform traditional marketing, utilizing marketing data analytics, digital marketing management, social media marketing, etc.

Preclusion: For NUS students undertaking this course THEN must not read BMA5533A Topics in Marketing in the Digital Age or BMA5533 - Digital Marketing.