Marketing Automation and Technology Enabler, Empowering Efficiency
About This Course
This module offers a comprehensive learning experience, introducing participants to innovative tools and platforms for customer engagement, tracking, and interaction. Key elements of the course include a deep dive into email marketing campaigns and strategies for project management, with a focus on enhancing workflow efficiency. A significant portion of the course is dedicated to practical learning, with a focus on setting up and applying automation tools such as Google Tag Manager. Through examples and exercises, participants gain hands-on experience. Additionally, the course covers methods of technological integration for streamlining and automating various tasks, emphasising increased efficiency and productivity.
Upon completion of the module, participants will not only appreciate the real-world benefits of these tools for their businesses but also understand their integral role in a broader digital marketing strategy.
What You'll Learn
1. Examine the role of technology enablers and automation tools in marketing enhancement.
2. Gain insights into Google Tag Manager, focusing on its essential elements.
3. Delve into the functionalities of marketing platforms to craft effective email marketing campaigns.
4. Explore the use of project management tools and their impact on workflow efficiency.
5. Learn about automation tools to streamline and automate various tasks.
Entry Requirements
Participants should have at least 2 years of working experience.