Omnicommerce: Strategic Integration to drive Business ROI [Classroom Facilitated, Practical Training, Asynchronous E-Learning]
About This Course
This course on Omnicommerce through the SellStream equips retailers with the skills to implement an omnichannel strategy, leveraging emerging technologies to enhance customer engagement and business growth. Participants will learn how to capitalize on key eCommerce platforms like Lazada, Shopee and Shopify to drive performance, create and manage web assets, and ensure consistent communication across all touchpoints. The course also covers data collection and analysis, enabling smarter decision-making, and provides strategies for optimizing pricing, inventory, and distribution channels to maximize revenue. Additionally, learners will explore digital marketing, social media management, and integrated communication strategies to enhance brand visibility and customer experience.
By the end of the course, participants will gain key competencies in omnichannel strategy, data analytics, content management, and customer communication. They will learn to forecast trends, manage sales channels, and leverage technology to improve operations and customer experience, driving sales and growth.
What You'll Learn
1. develop and execute a comprehensive omnichannel approach using the SellStream platform, leverage on the unique benefits and opportunities of different key eCommerce platforms simultaneously to drive business growth and returns.
2. effectively create, curate, and manage web content to communicate value propositions and maintain consistent brand messaging across all touchpoints.
3. collect, compile, and analyze data to make informed decisions on pricing, inventory management, and distribution channels, maximizing revenue and operational efficiency.
4. leverage on the unique benefits and opportunities of different key eCommerce platforms simultaneously to drive business growth and returns.
Entry Requirements
Basic IT Literacy