Mastering Prompt Engineering for Digital Marketing with Generative AI (GenAI)
About This Course
The WSQ Mastering Prompt Engineering for Digital Marketing with Generative AI course provides comprehensive training in leveraging AI to enhance digital marketing strategies. Participants will learn the core principles and tactics of prompt engineering to conceptualize content ideas and develop digital storyboards that meet marketing objectives. This course covers advanced market research techniques using AI to evaluate customer preferences, identify content requirements, and determine optimal content delivery frequency.
Additionally, participants will explore techniques for creating diverse content types using AI-driven prompts and establish effective modes and processes for content distribution. The course also addresses ethical considerations when using AI in marketing, providing guidelines to ensure responsible and impactful content strategy execution. Ideal for digital marketers and content strategists, this course empowers professionals to innovate and optimize marketing campaigns with Generative AI.
What You'll Learn
LO1 - Conceptualize content ideas with prompt engineering to meet marketing objectives and map out digital storyboards as part of a content strategy.
LO2 - Identify content requirements with prompt engineering based on evaluation of customers and potential customer preferences and determine frequency of delivering marketing content.
LO3 - Determine types and styles of content to be delivered to customers with prompt engineering and decide on modes and processes for distributing content.
LO4 - Develop guidelines for content strategy execution using appropriate modes of content delivery for marketing.
Topics Covered
Topic 1: Prompt Engineering Principles and Tactics
• Introduction to the AI and Prompt Engineering
• Prompt engineering principles and tactics
• Conceptualize content ideas to meet marketing objectives using Prompt Engineering
• Map out digital storyboards as part of a content strategy
Topic 2: Market Research Using Prompt Engineering
• Market research techniques using Prompt Engineering
• Identify content requirements based on evaluation of customers and potential customer preferences (K2, A3)
• Determine frequency of delivering marketing content to customers
Topic 3: Content Creation Using Prompt Engineering
• Techniques for content creation using Prompt Engineering
• Process of developing digital storyboard with Prompt Engineering
• Determine types and styles of content to be delivered to customers
Topic 4: Content Strategy Guidelines and Ethical Considerations of Using ChatGPT
• Determine modes and processes for distributing content
• Ethical considerations and guidelines when using AI
• Develop guidelines for content strategy execution
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21 - 65 years old