Advanced Certificate in Data Analytics in Digital Economy Module 1: Introduction to Data Analytics in the Digital Economy (Synchronous E-Learning)

About This Course

Proficiency in data analytics has become essential for success in today's competitive landscape. Organisations rely on insights gleaned from data to make informed decisions, drive innovation, and stay ahead of the curve. The ability to collect, clean, analyse, and interpret data is paramount.

This certificate programme is designed to equip participants with the necessary skills and knowledge to thrive in the rapidly evolving digital economy. From mastering statistical techniques, big data management, predictive modelling to harnessing the power of machine learning algorithms, participants will learn how to unlock the potential of data to solve real-world problems and drive business growth.

Module 1 provides a comprehensive overview of data analytics and its significance within the context of the digital economy. Participants will learn the fundamentals of data analytics and its role in decision-making, exploring various data types and learn via real-world examples of how organisations use data analytics to stay competitive. The programme also introduces essential tools and techniques for collecting, processing, and visualising data and discuss ethical considerations in data collection, privacy, and regulatory compliance.