Mastering Online Display Advertising - supported by AI

About This Course

Dive into the dynamic world of display advertising with our comprehensive course designed for executives. This program equips you with the knowledge and skills to excel in the ever-evolving digital marketing landscape.

Kickstart your journey by exploring the fundamentals of online display advertising (ad) marketing. Understand the key components and strategies that drive successful campaigns. Discover native and programmatic ads.

Gain insights into the automated processes that optimize ad placements and maximize reach. Examine the critical roles played by ad networks and exchanges; how they facilitate the buying and selling of ad space in the digital ecosystem. Delve into the various ad buying mechanisms, e.g. direct buys, real-time bidding, and other purchasing methods.

Master the art of creating compelling display ad campaigns. Explore the cutting-edge use of generative Artifical Intelligence (AI) in display advertising. Discover how AI can enhance creativity and efficiency in campaign development. Learn to leverage contextual targeting, re-targeting, and other techniques to reach your ideal audience.

Understand the critical importance of privacy, data protection and compliance to build trust with your audience. Identify and address the challenges of ad fraud. Equip yourself to detect and prevent fraudulent activities in your campaigns. Use data-driven approaches to measure success and optimize future efforts.