Inbound Sales Conversion Mastery
About This Course
This course equips professionals with advanced skills in converting inbound sales opportunities into lasting business relationships. You will learn to masterfully handle digital communication platforms and create effective customer engagement strategies.
Through practical exercises, you will develop expertise in measuring and improving customer satisfaction using proven frameworks and analytical tools. The course emphasises the importance of gathering meaningful feedback and translating it into actionable improvements.
You will gain proficiency in matching customer requirements with appropriate solutions from your organisation's portfolio. This includes creating customised proposals and maintaining detailed performance tracking systems for individual accounts.
The programme focuses on developing comprehensive account management skills, enabling you to drive sales growth whilst maintaining excellence in customer service. You will learn to build strong client relationships and implement effective conversion strategies.
By course completion, you will possess the knowledge to evaluate communication platforms, design satisfaction frameworks, develop targeted solutions, create performance reports, and execute strategic account management plans. These skills are essential for professionals seeking to excel in modern inbound sales environments.
What You'll Learn
You'll learn to measure and analyse customer satisfaction, process feedback effectively, and create actionable improvement plans that drive business growth. Through comprehensive study of IT solutions and services, you'll develop expertise in matching products to customer needs and creating customised solution packages.
You'll gain proficiency in monitoring sales performance, managing individual accounts, and maintaining high standards of customer service excellence.
Learning Outcomes:
LO1: Evaluate communication platforms for inbound sales to produce a comprehensive implementation strategy document.
LO2: Design a customer satisfaction measurement framework, delivering a detailed feedback analysis and improvement plan.
LO3: Develop a customised solution proposal that matches specific customer requirements with appropriate product and service offerings.
LO4: Create a sales performance tracking report demonstrating accountability for individual account management.
LO5: Execute a comprehensive account management plan demonstrating excellence in customer service and inbound sales growth strategies.
Entry Requirements
• 21 years and above
• At least one month work experience in a sales capacity
• Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
• At least a diploma or equivalent