Integrating AI into Digital Marketing Strategy (Part-Time)
About This Course
This course delves into the transformative power of AI in the realm of digital marketing. Key objectives include understanding the impact of AI and its applications, gaining an in-depth grasp of digital marketing's core components and operational models, and conducting a comprehensive digital marketing audit with a strong focus on market and competitor analysis, bolstered by the integration of online platforms and AI tools. Additionally, the course emphasizes formulating digital marketing strategy with specific action plans, budget allocation with a view of ROI. Learners will acquire essential digital analytics skills, enabling them to navigate the dynamic and ever-evolving digital marketing landscape.
What You'll Learn
● Understand how AI is transforming digital marketing and learn about its key applications and benefits, plus other trends like customer-ID, first-party data
● Gain a comprehensive understanding of the core components and operating models of digital marketing, including various channels and strategies
● Determine clear objectives and effectively align them with KPIs and the relevant metrics for measurement
● Conduct a thorough digital marketing audit, incorporating market and competitor analysis, leveraging on online platforms and AI tools
● Develop a digital marketing strategy with specific action plans, timeline, and budget allocation with a view of ROI
● Acquire the essential digital analytics competencies and gain valuable insights to thrive and succeed in the ever-changing and dynamic digital marketing environment
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.