DIY Analytics - Making data-driven decisions for a more profitable business

About This Course

There is a growing trend amongst companies using analytics to identify gaps, trends and benchmark their business with others. Companies spend billions of dollars annually on business intelligence tools for the simple reason that it drives the top and bottom line. According to Gartner, business intelligence has been the number one technology for the past three years running and surveys have shown that it is the second most important application and technology issue after anti-virus protection.However, deriving insights from data analytics is NOT the domain of large companies. Even small companies (SMEs) and start-ups can benefit from it. Data Analytics is NOT just about IT solutions and tools; rather it is a methodology and process that is independent of IT. Insights from Data Analytics is NOT solely about amassing large amounts of information and data and applying technology to see trends and patterns; it is about knowing what to collect in a timely manner and that will feed into and add value to the decision-making process.Companies are focusing on business insights as the primary inputs into business strategy formulation, marketing and operations. The more business insights a company has about the customer, the competition and the market, the better will be the position it will be in to increase its revenues and profits. Companies that have good business insights will almost always perform better than others.