Data Analytics and Market Sensing
About This Course
By one definition, the field of advance manufacturing consists of companies that produce technology products and services and those that integrate such technologies into their manufacturing processes to improve their products and/or processes. Some of the advanced manufacturing industries include the Chemical, Fabricated Metal and Product, Machinery, Computer, Oil & Gas and Automotive industries.
The integration of technology in processes or operations in advanced manufacturing is not limited to the use of automation and robotics to gain competitive advantages; it includes the use of existing technologies and approaches, e.g. data analytics, real-time monitoring solutions, people management systems, etc. Companies remain competitive through many means and empirical evidence shows that a successful company has an uncanny ability to come up with products and service at the right time and a management team that is able to adapt to changes and is great at implementation.
The objective of this course is to enable companies that serve the advanced manufacturing sector to be more �sensing�, i.e. being able to seek out opportunities and anticipate threats using sensing tools and methods like data analysis, benchmarking, etc.
What You'll Learn
Day 1:
The first part will introduce participants to data analysis, data analytics and business intelligence solutions and approaches. Participants will learn about different �sensing� tools and methods, and how to incorporate them into their day-to-day operations. �Sensing� tools include data analysis and analytics, business intelligence (i.e. market, competitor and customer intelligence) gathering methods, information distribution channels, benchmarking techniques, and many more.
Day 2:
The second part will look at managing the �disruption� within the company. Making a company or organization more �sensing� in nature will involve everyone in the organization, from the receptionist using prepared FAQs (Frequently Asked Questions) and taking feedback from customers to the sales person in the field pitching the company�s products to gathering business intelligence for the corporate network. There will be changes in the way people work, use new tools and process, and how they deliver value to the customer. Getting employees to change and embrace new technologies, and be more sensing will raise new business challenges. Management will be challenged even more, not because the company is embracing new technologies and solutions, but in managing its employees in a changed working environment.