Digital Marketing.
Training Provider: SINGAPORE NATIONAL EMPLOYERS FEDERATION
Course Reference: TGS-2018502535
S$240
Original: S$480
Save S$240
About This Course
Understand key concepts of digital marketing, including advantages, limitations and planning
Understand various web presence options and how to select appropriate keywords for search engine optimisation
Recognise different social media platforms, and set up and use common platforms
Understand how effective social media management assists in promotion and lead generation
Use a social media management service to schedule posts and set up notifications
Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
Understand and use analytics services to monitor and improve campaigns
What You'll Learn
Digital Marketing Concepts
Recognise the main legal and regulatory obligations when digital marketing in your country.
Understand the importance of having policies and access controls in place for staff using company digital marketing accounts.
Web Presence
Outline the typical steps to create a web presence like: register an appropriate website address, register with a website hosting service, design and built your site, promote your site.
Understand the term content management system (CMS).
Search Engine Optimisation
Understand the term search engine optimisation (SEO)
Understand the terms page title, URL, description tag, meta tag, headings, alternative text and their importance for SEO
Social Media Platforms
Understand common social media marketing elements like: choosing appropriate platforms for target audience, planning and creating suitable content, tracking campaign, evaluating campaign
Social Media Accounts
Create, edit social media business profile information
Recognise the main legal and regulatory obligations when digital marketing in your country.
Understand the importance of having policies and access controls in place for staff using company digital marketing accounts.
Web Presence
Outline the typical steps to create a web presence like: register an appropriate website address, register with a website hosting service, design and built your site, promote your site.
Understand the term content management system (CMS).
Search Engine Optimisation
Understand the term search engine optimisation (SEO)
Understand the terms page title, URL, description tag, meta tag, headings, alternative text and their importance for SEO
Social Media Platforms
Understand common social media marketing elements like: choosing appropriate platforms for target audience, planning and creating suitable content, tracking campaign, evaluating campaign
Social Media Accounts
Create, edit social media business profile information
Course Details
Back to All Courses
Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
More Courses from SINGAPORE NATIONAL EMPLOYERS FEDERATION
This course will address the skills and knowledge required by assistant managers, supervisors and t...
This course will address the skills and knowledge required by assistant managers, supervisors and t...
1. Analyse environment, organi-sation and stakeholders to identify gaps for improvement
2. Develop ...