Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
Training Provider: LITHAN ACADEMY PTE. LTD.
Course Reference: TGS-2018504701
S$780
Original: S$2,600
Save S$1,820
About This Course
This module enables the learner to master Basic Digital Marketing Skills by various digital marketing channels and techniques. The learner learns how to identify their customers’ profiles and conceptualize, plan, implement and monitor digital marketing campaigns on Google Adwords & Facebook, for their products and services
What You'll Learn
This module contains 8 instructional units and is delivered in blended mode. They are:
01 Introduction to Digital Marketing
02 Digital Marketing Mix
03 Understanding Social Media
04 Facebook Ads
05 Landing Pages and Basic Analytics
06 Fundamentals of Google Adwords
07 Search ads on Google Adwords
08 Fundamentals of E-mail & Content Marketing
The learner shall perform e-learning and assignments for the Instructional Units with online support from the Mentors. Subsequently, the learner shall perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".
01 Introduction to Digital Marketing
02 Digital Marketing Mix
03 Understanding Social Media
04 Facebook Ads
05 Landing Pages and Basic Analytics
06 Fundamentals of Google Adwords
07 Search ads on Google Adwords
08 Fundamentals of E-mail & Content Marketing
The learner shall perform e-learning and assignments for the Instructional Units with online support from the Mentors. Subsequently, the learner shall perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".
Entry Requirements
Minimum O Level or its equivalent with good PC literacy and basic MS Excel skills
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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