Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

About This Course

The objective of the module is to impart conceptual knowledge and skills related to digital marketing. It covers activities such as brand strategising, growth hacking and e-commerce and using advanced features in Google Analytics.
Learners can perform industry-relevant assignments along with their peers, with structured guidance of "Learning Facilitators" and "mentors". They can implement a final project encapsulating all the learnings with the help of a mentor

By the end of this module, the students will understand processes for enterprises to develop a comprehensive digital strategy. They will be able to identify their target audience, perform a competitive analysis and create and execute a digital marketing plan to generate, nurture and convert leads through content and ad campaigns. They will get an understanding of marketing automation and CRM tools and be able to use Google Analytics tools to measure and optimize their campaigns.