Basic Digital Marketing (SF) (Synchronous and Asynchronous E-Learning)
Training Provider: LITHAN ACADEMY PTE. LTD.
Course Reference: TGS-2019502834
S$1,500
Original: S$3,000
Save S$1,500
About This Course
At the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
Fundamentals of digital marketing
Various channels for digital marketing
Social Media and Content Marketing concepts
Paid advertising on social media and search engine
Principles of SEO and characteristics of effective landing pages
Basic Google Analytics
-SKILLS-
Set up social media pages for business
Create buyer personas for target audience
Create a marketing and content plan
Create landing pages
Set up and execute PPC campaign in Google Ads and Facebook
What You'll Learn
01 Introduction to Digital Marketing
02 Digital Marketing Channels
03 Social Media Marketing Fundamentals
04 Social Media Marketing Strategies
05 Landing Pages & Basic Analytics
06 Fundamentals of Facebook Advertising
07 Fundamentals of Google Advertising
08 Google Search Engine Marketing (SEM)
09 Fundamentals of Email & Content Marketing
The learner will perform e-learning and assignments for the “Instructional Units” with online support from the mentors. Subsequently, the learner will perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".
02 Digital Marketing Channels
03 Social Media Marketing Fundamentals
04 Social Media Marketing Strategies
05 Landing Pages & Basic Analytics
06 Fundamentals of Facebook Advertising
07 Fundamentals of Google Advertising
08 Google Search Engine Marketing (SEM)
09 Fundamentals of Email & Content Marketing
The learner will perform e-learning and assignments for the “Instructional Units” with online support from the mentors. Subsequently, the learner will perform a modular project with the guidance of an industry expert who plays the role of "Project Mentor".
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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