Advanced Digital Marketing (SF) (Synchronous and Asynchronous E-Learning)

About This Course

By the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
 Create marketing & campaign plans
 Customer journey map and customer life cycle
 Google Analytics reports, dashboards and various Analytics features used to improve campaigns and website
 Understand the key metrics to monitor in a measurement plan
 Understand customer engagement and behavior on your website
 Conversion Rate Optimization Process & Implementation
-SKILLS-
 Create a marketing strategy and plan
 Create effective landing pages and optimize them for conversion
 Develop plans for customer acquisition and engagement for all stages of the customer lifecycle
 Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimization of campaigns
 Analyse traffic to website from various channels
 Analyze content and provide recommendations on improving customer engagement
 Measure and optimise ROI