Digital Marketing - Social Media Marketing (Synchronous e-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020501667
S$480
Original: S$1,600
Save S$1,120
About This Course
• In-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objectives are met.
• Basic knowledge on several social media tools which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns.
• Knowledge of how a well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.
What You'll Learn
This course introduces you to the ever evolving concept of Digital Marketing, with a focus on Social Media Marketing. Based on the Conversion Funnel framework, you will acquire an in-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objective(s) is met. We will focus primarily on Social Media Marketing, which have proven to be an effective and cost-efficient technique. During the course, you will also be introduced to several social media tools which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns. Lastly, we will discuss about how a well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.
Entry Requirements
Diploma
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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