Digital Marketing - Search Engine Marketing (Synchronous e-Learning)

This course introduces you to the ever evolving concept of Digital Marketing, with a focus on Search Engine Marketing. Based on the Conversion Funnel framework, you will acquire an in-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objective(s) is met. We will focus primarily on Search Engine Marketing, which have proven to be an effective and cost-efficient technique. During the course, you will also be introduced to both Paid Search and Search Engine Optimization techniques which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns. Lastly, we will discuss about how a well-planned strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.

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