Digital Marketing - Persuasive Copywriting, Chatbots and Email Marketing Essentials (Synchronous e-learning)

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020501857
S$480
Original: S$1,600
Save S$1,120

About This Course

This course introduces you techniques on storytelling and content framing within your content marketing mix, across new media tools such as social media, website, and emails.

What You'll Learn

• How to structure and write compelling copy that serves their marketing goals.
• Gain a deeper appreciation for the role content plays in Search Engine Optimisation (SEO), while learning how to apply techniques of SEO in one's company.
• Gain practical experience through hands-on projects specially crafted for today's digital marketer.

Course Details

Duration 15 hours
Language English
Training Commitment Part Time
Total Enrolled 426 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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