WSQ Digital Campaign Management – level 3
About This Course
This module WSQ Digital Campaign Management – level 3 - is to equip learners with to provide learners with the comprehensive skills and knowledge necessary to plan, execute, and optimize digital marketing campaigns. By the end of the course, learner will be able to effectively set up and manage e-commerce sites, create and curate content for digital platforms, and integrate marketing efforts across tools like Shopify and Facebook. Learners will also develop the ability to monitor and analyze campaign performance using data analytics tools such as Google Analytics, ensuring that campaigns are optimized for maximum impact and conversion.
What You'll Learn
• LO1: Review pre-testing outcomes in alignment to campaign objectives and tactics.
• LO2: Setup ecommerce site and product catalogue with proper call to action and integrate with Facebook.
• LO3: Promote products on digital platform using content planning, creation and curation.
• LO4: Monitor campaign performance using data analytics in Shopify, Facebook Insights and Google Analytics.
Course Content:
Section 1: E-commerce campaign – strategies, management, setting objectives, determine the best tactics to use, pre-testing methods, reviewing pre-testing outcomes
Section 2: Choosing right platform for your business, Setting up Shopify ecommerce site, Adding Products and custom Domain, Writing Call to Action, Integrate Shopify with Facebook
Section 3: Content marketing, planning, content audit and scheduling. Content curation and creation, create content for Shopify Store and Facebook Page, Keyword Research, Email marketing
Section 4: Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google analytics and connecting to Shopify store, Measuring satisfaction, Creating reports
Section 5: Conversion Optimization and Refinement - Analyze user behavior, collect data from different platforms to refine marketing messages, UX Concept, Spilt testing
Entry Requirements
• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the
WPN Level 5
• Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
• A minimum of one year of employment experience (preferably in sales and marketing)
• Internet and social media savvy (in personal use)