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Advanced Certificate in Competitive Sales and Marketing Module 3: Marketing & Sales to the Chinese Consumer - Strategies & Techniques for Effective Selling

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020504282
S$480
Original: S$1,600
Save S$1,120

About This Course

At the end of the 2-day module, participants will be able to:
• Understand the modern Chinese consumers: Culture, mindset, trends, and their reliance on social media marketing platforms
• Gain insights into the Chinese social media marketing & sales ecosystem and learn how the customer journey looks like
• Discover the latest in WeChat, China’s super app: Overview, communities, sCRM, ads, payment, mini programs, WeChat Work
• Learn about other essential Chinese platforms: Alibaba, Weibo, Douyin, XiaoHongShu, and more
• Find out what makes a great Chinese marketing campaign: content, placement, formats
• Learn more about Key Opinion Leaders (KOLs): Who are they and why are they important?
• Understand the new digital reality in China and what’s ahead

What You'll Learn

In this module, we take a deeper look into the Chinese technological ecosystem and consumer mindset, along with the unique structure of the Chinese market, to better understand the increasingly diverged digital economy and better position ourselves for the future.

Course Details

Duration 15 hours
Language English
Training Commitment Full Time
Total Enrolled 85 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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