Advanced Certificate in Event Management and Entertainment: Event Sales Pitching, Sponsorships and Brand Marketing

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020504298
S$480
Original: S$1,600
Save S$1,120

About This Course

"This course enables participants to conceptualise and execute an event branding campaign through the right media strategies and managing of stakeholders, in particular the sponsors. Through case studies, participants will be able to gain deeper insights into concepts relating to event analysis and planning, integrated marketing communications, social media strategies and tactics. This course also focuses on the creation of a local branding strategy for an international audience."

What You'll Learn

"At the end of the 2-day course, participants wil be able to:
• Underderstand and develop creative concepts of event branding
• Learn and develop successful pitching techniques to potential clients
• Learn how to use data and tools for entertainment promoters and event producers
• Experience and observe the on-the-ground innerworkings of an event setup"

Course Details

Duration 15 hours
Language English
Training Commitment Full Time
Total Enrolled 23 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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