WSQ Digital Marketing Strategy using Design Thinking – Level 4
About This Course
This course “WSQ Digital Marketing Strategy using Design Thinking – Level 4” is designed for learners to evaluate customer response and sales performance to identify and determine effectiveness of different forms of marketing programs and channels to optimize business performance. This provides innovative solution to expand your business through various marketing channels with the focus of design thinking. It covers Double Diamond Design Thinking process and its application in planning digital marketing strategy for your business.
What You'll Learn
Section 1: Introduction to Design Thinking for Digital marketing and Discover Phase
Define marketing plans and objectives for a range of channels and platforms.
Advantages, constraints and interactivity among different traditional or digital marketing channels.
Section 2: Empathy Phase in Design Thinking
Customer touchpoints. Range of marketing technologies and tools. Impact of different platforms and marketing activities.
Evaluate customer response and sales performance.
Section 3: Ideation and Prototype Phase in Design Thinking
Select marketing channel mix that best satisfies target market.
Types of tools used to assess weekly mix.
Establish targets based on current needs so as to identify and come up with ideas that can be executed based on the similarities and compatibility of traditional and digital marketing.
Section 4: Testing Phase in Design Thinking
Devise ways to align with marketing mix across platform.
Performance indicators of various marketing channels mix.
Recommended steps to integrate both traditional and digital marketing efforts.
Entry Requirements
• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the
WPN Level 5
• Minimal education qualification is at least 1 GCE ‘A’ Level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent
• Ability to use Windows and/or Mac OS
• Ability to use Word Processing and Presentation software
• Owns a Google and Facebook account