WSQ Retargeting and Remarketing in Digital Marketing – Level 4
About This Course
This course “WSQ Retargeting and Remarketing in Digital Marketing – Level 4” is designed to provide essential knowledge and skills in planning, executing and optimization of retargeting and remarketing campaign. Learners will also learn relevant tools used in digital remarketing and retargeting as well as analysing customer buying journey and identify key points at which remarketing and retargeting should take place.
What You'll Learn
Section 1: Retargeting and Remarketing – Understanding user journey, Retargeting & Remarketing defined, Elements of retargeting & remarketing strategic sales plan, Relevant Tools
Section 2: Planning Retargeting & Remarketing Strategy – Analyse customer buying journey & sales cycle, Guide to Segment Content Marketing
Section 3: Executing Strategy – Cascading sales targets, Conversion rates, Creating Google remarketing audience, Creating Facebook pixel and custom audience
Section 4: Optimisation – Reading sales trends of products performance, Refining retargeting and remarketing
Entry Requirements
• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the
WPN Level 5
• Minimal education qualification is at least 1 GCE ‘A’ Level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent
• Ability to use Windows and/or Mac OS
• Ability to use Word Processing and Presentation software
• Owns a Google and Facebook account