Career Conversion Programme for Digital Marketing Tourism Professionals (Classroom & Synchronous E-Learning)
About This Course
This practical and hands-on programme consists of a 4-month structured classroom and on-the-job training and an applied learning project aimed at exposing participants to the various forms of digital sales, marketing and analytical skills and techniques. Participants would also be equipped with the necessary competencies required to create and pitch their own marketing campaign, and carry out digital sales activities. At the end of the programme, participants would take on new digital roles and support their companies as they increase their e-commerce presence.
What You'll Learn
This programme is open to existing employees from the HMAT sectors. WSG will be providing course fee and salary support to employers.
Entry Requirements
All participating companies in the Hotels, MICE, Attractions and Tour & Travel sectors must fulfil the following criteria:
• Registered or incorporated in Singapore
• Have a robust digitalisation plan for the company that is approved by WSG and Nanyang Polytechnic
• Have a job redesign plan for the employee(s) undergoing the programme
• Committed to work with WSG and Nanyang Polytechnic on the necessary administrative matters related to the programme
• Committed to reskilling and training arrangements
Existing workers onboard the programme must fulfil the following criteria:
• Singapore Citizens or Permanent Residents who are minimally 21 years old
• Must not be a shareholder of the company, or its related companies
• Must not be related to the owner(s) of the company
• Have been hired for at least one year in the company
• Able to plan, implement and perform digital sales and marketing for the company upon completion of the programme
• Must not be undergoing any programm