WSQ Digital Marketing Strategic Optimisation – Level 5
About This Course
This course "WSQ 'Digital Marketing Strategic Optimization – Level 5” equips learners with the essential knowledge and skills to evaluate digital capabilities and technology trends that influence the demand for an organization’s products and services. The course also includes planning product roadmaps across different products or regions. Learners will develop strategies for digital marketing by analyzing customer segments, identifying market gaps, and assessing competitive forces to select the most effective approach at the corporate level."
What You'll Learn
Section 1: Digital Marketing Trends
Identify key trends, Evaluate applicability of emerging market trends and technologies, Assess
Section 2: Digital Marketing Environment
Determine critical customers and assess market potential, Prioritise product mix and service offerings, Types of marketing strategies and their applications, Assessment of market potential, Market demand generation strategies
Section 3: Digital Marketing Automation
Align the planning of product roadmaps, integration and alignment, Synthesis impact of market trends, Concepts of marketing automation
Section 4: Digital Marketing Strategy
Lead internal communications of the marketing strategy, Develop a marketing strategy for specific products and services
Entry Requirements
• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the
WPN Level 5
• Minimal education qualification is at least 1 GCE ‘A’ Level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent
• Ability to use Windows and/or Mac OS
• Ability to use Word Processing and Presentation software
• Owns a Google and Facebook account