E-Commerce Campaign Management
About This Course
The aim of the course is to equip the professionals, managers and executives (PMEs) who are currently working or those intending to make a career switch to the Retail industry, with in-depth knowledge and skills in managing the operational plans to support the e-commerce campaigns, set and measure the performance for each campaign as well as to understand the potential communication tools and channels for target group of customers.
What You'll Learn
• Able to develop detailed E-Commerce campaigns with allocated budget and select the right tools for effective customer outreach
• Able to communicate and liaise with various partners to enhance online awareness, website and campaign visibility.
• Manage and execute strategies of the campaign and use collected data to drive and refine campaigns
Entry Requirements
1) Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
2) Able to speak, listen, read and write English at a proficiency level not lower than the Employability Skills WSQ Level 5 WPL (Comprehensive) and WPN.
3) Possess WSQ Advance Certificate in Retail Operations, WSQ Advance Certificate in Service Leadership, WSQ Advance Certificate in Leadership and People Management (LPM)
4) Have attended SkillsFuture Digital Workplace (SFDW) and or other Workplace Digital Literacy Course