(18hrs) WSQ - Content Marketing Strategy (Synchronous E-Learning)
Training Provider: @ASK TRAINING PTE. LTD.
Course Reference: TGS-2020513831
S$494
Original: S$988
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About This Course
At the end of the program, learners will be equipped with the requisite knowledge, skills, and attitudes to make informed decisions in curating and scheduling relevant content on multiple marketing channels for targeted buyer personas to appropriately manage cost effective content marketing campaigns that align with organizational business goals and objectives.
What You'll Learn
1.Learners will be able to recognize the importance of customizing content pieces to their targeted audience to build an online following via appropriate marketing platforms so as to transform these content marketing efforts into profitable customer actions.
2.Learners will be able to employ 4 best practices on their content marketing management process and explain how existing content can be repurposed into other shareable content types for multiple marketing platforms.
3.Learners will be able to create a mind map of the needs and wants of their targeted buyer persona to facilitate the curation of 3 types of content posts that should be scheduled appropriately to increase the engagement with the targeted buyer persona.
4.Learners will be able to recognize the 5 important elements of copywriting to create compelling content in the posts that they send out to their targeted buyer personas.
5.Learners will be able to sequence content posts using industry recognized marketing tools.
2.Learners will be able to employ 4 best practices on their content marketing management process and explain how existing content can be repurposed into other shareable content types for multiple marketing platforms.
3.Learners will be able to create a mind map of the needs and wants of their targeted buyer persona to facilitate the curation of 3 types of content posts that should be scheduled appropriately to increase the engagement with the targeted buyer persona.
4.Learners will be able to recognize the 5 important elements of copywriting to create compelling content in the posts that they send out to their targeted buyer personas.
5.Learners will be able to sequence content posts using industry recognized marketing tools.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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