(18hrs) WSQ - Developing Integrated Digital Marketing Strategy (Synchronous E-Learning)
Training Provider: @ASK TRAINING PTE. LTD.
Course Reference: TGS-2020513836
S$494
Original: S$988
Save S$494
About This Course
The objective of the interactive training is to enhance the digital marketing competencies of marketing personnel in Singapore and to accelerate this transformation by delivering bite-sized yet comprehensive, short-duration yet outcome-focused training programmes to maximise transfer of learning to our learners’ daily work processes.
What You'll Learn
1) Explain how selected marketing strategies are able to support overall organisational business goals and objectives.
2) Recognize the emerging trends and developments in marketing strategy, channels, tools and technology and their differences.
3) Describe the purpose and benefits of utilizing an integrated marketing strategy structure
4) Recognize the key performance indicators for various marketing channels to effectively determine the performance of marketing campaigns
5) Identify new marketing channels and platforms and appropriately select a combination of them for monitoring to increase brand awareness, customer engagement and sales conversion.
6) Develop an integrated marketing strategy by being able to distinguish between the pros and cons of both traditional offline and online digital marketing methods for effective integration of marketing strategies from both channels.
7) Determine performance metrics and set SMART performance targets for marketing channels chosen.
2) Recognize the emerging trends and developments in marketing strategy, channels, tools and technology and their differences.
3) Describe the purpose and benefits of utilizing an integrated marketing strategy structure
4) Recognize the key performance indicators for various marketing channels to effectively determine the performance of marketing campaigns
5) Identify new marketing channels and platforms and appropriately select a combination of them for monitoring to increase brand awareness, customer engagement and sales conversion.
6) Develop an integrated marketing strategy by being able to distinguish between the pros and cons of both traditional offline and online digital marketing methods for effective integration of marketing strategies from both channels.
7) Determine performance metrics and set SMART performance targets for marketing channels chosen.
Course Details
Back to All Courses
Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
More Courses from @ASK TRAINING PTE. LTD.
At the end of the training, learners will be able to perform the following:
1. Understand key con...
At the end of the training, learners will be able to perform the following:
1. Understand key con...
At the end of the program, learners will be equipped with the requisite knowledge, skills, and attit...