CET906 Entrepreneurial Business Development (Synchronous and Asynchronous e-learning)
About This Course
The course enables students to discover how adopting entrepreneurial marketing thinking will help them to understand:
1. The elements that encompass a product, including levels, lines, and life cycles of a product. They will also understand the role its life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
2. An overview of the price and the various factors that affect it. They will also be able to use various approaches to strategically price products and services.
3. The steps to designing and managing a distribution channel. They will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. They will also understand the current nature, structure, key players, and future of trade marketing.
4. How to construct and manage their own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. They will also know how to construct, manage, and evaluate advertising and media promotion.
After this course, the students will be ready to decide where and how you want to market your product.
What You'll Learn
The Product session is designed to provide them with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. The third P, Place, helps students to, consider channels and retail strategies -- to define a strong distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, students can explore the different communication channels available to market their product.
Entry Requirements
for participants with entrepreneurial intentions to work with leading educators, researchers, inventors, and business leaders around the world.