Advanced Certificate in Media Communication and Strategy Module 2: Social Media Content Creation and Writing (Synchronous E-Learning)

As a term, “transmedia”, basically describes a whole mixed bag of combining production, distribution, and audience engagement techniques in order to give consumers a whole new kind of media experience. The key things driving the development of transmedia in the digital age, are demand and competition! Audiences in today’s digital world expect media to be first and foremost social. They also expect it to be customised for any digital device they’re using, and there should be an aspect of participation involved. Businesses, on the other hand, are competing for customers in the current economic climate. Advertising and marketing can no longer be limited to just a few channels. You need to be available across multiple platforms if you want to stay competitive and relevant. The overall objective of the certificate programnme is to equip participants with the communication tools to work across the various media platforms in the digital age.

This module provides participants with the skillsets to create targeted social media content, using the medium to their best advantage. In today’s world of LinkedIn, Facebook, Instagram and TikTok – these platforms are not just for the select few but have become mainstream content providers that have the ability to influence, target and reach on a global basis. They’ve also become the tools of choice for journalists, e-commerce platforms and public sector (governments and NGOs) to increase consumer engagement.

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