Advanced Certificate in Digital Transformation in Marketing Module 1: Marketing + Technology – A New Marketing Eco-system (Synchronous E-learning)

This certificate programme provides participants with the skills and confidence needed to respond to trends and changes in the digital marketing landscape. By differentiating between types of marketing value creation and how these are measured, participants will gain meaningful insights into the importance of an integrated digital marketing strategy, learning to navigate digital disruption guided by customer experience, analytics, and marketing technology.

In today's business world, marketing is viewed as central to creating and delivering value both to the organisation and to the customer. It impacts all aspects of a business organisation, shaping and directing corporate through to marketing strategy. Many companies acknowledge that their growth and survival depends on putting the customer at the centre of their planning. Thus, an understanding of marketing is essential for any business marketing activities, and helps with challenges in the ever changing market
place.

Module 1 discusses the application of this understanding to consumer goods, as well as service, business-to-business, industrial and non-profit organisations, and to the growing area of e-commerce.

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