Advanced Certificate in Digital Transformation in Marketing Module 2: Digital Marketing Strategies
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2021006126
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Familiarise themselves with key marketing strategies in the constantly evolving digital marketing economy
• Integrate effective and efficient digital strategies into traditional marketing planning
• Understand and apply current research and trends in digital marketing
What You'll Learn
This module explores digital marketing as a subset of a larger set of concepts and theories within the marketing discipline. Marketers make considerable use of interactive digital technologies: the Internet, interactive TV, social network communications, electronic kiosks, etc. They do so to achieve a variety of goals: market intelligence provision, developing new business models, building customer profiles, direct and interactive communications, placing goods with customers through virtual stores, and working with customers to develop innovative new products and services. These activities present management with exciting opportunities, reveal new sources of competition, and also demand a re-evaluation of core competencies.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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