Advanced Certificate in Digital Transformation in Marketing Module 3: How to Connect with Your Customers
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2021006128
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Identify the right channels in order to connect effectively with our customers
• Learn about the power and influence of online social communities and networks
• Understand the strategic importance of precision targeting and programmatic advertising
What You'll Learn
This module allows participants to understand what is content marketing and learn how to identify the right digital channels to build a content channel strategy, to connect to their users. Participants will learn to understand the opportunities and challenges presented by online communities and learn how to choose the best-suited social marketing approaches for an effective social media strategy, including effective selection of influencers for your market.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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